Rick Sweeney

About Me

There is no substitute for experience, especially when it comes to communications that motivate and persuade key stakeholders or mitigate issues when your organization’s reputation is at stake. I have conceived strategy and managed senior leadership and legal team communications counsel (including for a U.S. Supreme Court case) on more than a dozen sensitive or controversial issues ranging from lawsuits to student protests and town/gown disputes, serving as spokesperson and simplifying messaging to manage the optics of complex issues with clarity and integrity and to engage stakeholders in constructive dialogue.

I’ve also led and mentored creative teams in brand building and integrated marketing programs that have garnered recognition and awards for quality and effectiveness, including six Telly Awards and a gold Davey Award for video content, as well as a gold Education Digital Marketing Awards for creation of an institutional brand microsite.

On the personal front, I am an avid guitar player and singer with a collection of guitars ranging from acoustic to electric to—yes—a treasured 12-string. My musical pursuits have taught me how the concepts of harmony and cohesion found in the perfect song are just as integral in creating well-crafted communications programs and positioning authentic brands.

Contact Details

(978) 219-4466

Crisis and Issues Management

Harnessing media relations, savvy PR strategies and community and stakeholder engagement.

Positioning and Brand Strategy

Integrating communications and marketing channels (traditional and digital) to drive growth and build brand equity.

Content Development

Stellar copywriting experience translates into dynamic web content, executive ghostwriting (speeches, talking points), compelling ad copy and motivating social media messaging.

Client Testimonials

  • "Rick's experience in both the public and private sectors brought a depth of understanding and professional excellence to a variety of challenging situations. Rick has a high capacity to juggle numerous demands and was always willing to go the extra mile to accomplish the vision given to him."

    Dr. Jennifer Jukanovich, Managing Partner, Ambactus Global Solutions

Get In Touch

Find the expertise and insights you need in an engagement that is effective, efficient and affordable. How can I help you? Contact me at rsweeney@12stringsconsulting.com.