There is no substitute for experience, especially when it comes to communications that motivate and persuade key stakeholders or mitigate issues when your organization’s reputation is at stake. I have conceived strategy and managed senior leadership and legal team communications counsel (including for a U.S. Supreme Court case) on more than a dozen sensitive or controversial issues ranging from lawsuits to student protests and town/gown disputes, serving as spokesperson and simplifying messaging to manage the optics of complex issues with clarity and integrity and to engage stakeholders in constructive dialogue.
I’ve also led and mentored creative teams in brand building and integrated marketing programs that have garnered recognition and awards for quality and effectiveness, including six Telly Awards and a gold Davey Award for video content, as well as a gold Education Digital Marketing Awards for creation of an institutional brand microsite.
On the personal front, I am an avid guitar player and singer with a collection of guitars ranging from acoustic to electric to—yes—a treasured 12-string. My musical pursuits have taught me how the concepts of harmony and cohesion found in the perfect song are just as integral in creating well-crafted communications programs and positioning authentic brands.
(978) 219-4466
Harnessing media relations, savvy PR strategies and community and stakeholder engagement.
Integrating communications and marketing channels (traditional and digital) to drive growth and build brand equity.
Stellar copywriting experience translates into dynamic web content, executive ghostwriting (speeches, talking points), compelling ad copy and motivating social media messaging.
Find the expertise and insights you need in an engagement that is effective, efficient and affordable. How can I help you? Contact me at rsweeney@12stringsconsulting.com.